Bérénice Serra

French media artist and researcher based in Zürich (CH). Her work and research focus on the notion of publication — how contents go public in the digital age.

Her projects can be web-to-print books, installations, digital drawings, web based projects, interventions and performances. She releases most of her work under open source and creative commons licences.

She is currently Guest Professor at the Basel Academy of Art and Design FHNW.


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Workshops


2021 - Écriture non-créative + Paged.js, with Allan Deneuville & Julie Blanc
DNSEP (Master) Design Éditions, ésam Caen/Cherbourg

For a long time, print and screen were opposed for fear that one would replace the other. Instead, we have witnessed a coexistence made of hybridities of these two modes of publication. The fixed composition of the printed page meets the interactivity and the liquid and adaptable flow of screens. In the same way many artists today have as a creative approach to print contents gleaned from the Internet. Thus, in its tools as in its contents, the Web is today an instrument of creation of graphic and interactive objects for the designers and the artists. By learning about some of its languages (HTML, CSS, JavaScript) and the principles of decontextualization of what can be found there, we will explore together the creative possibilities of the Web and digital culture: , remix, digital liquidity, redescription, etc. The goal is to create both a digital and print publication from the same content using web technologies for both media.








2020 - CSS Print, back-to-school workshop
Open to all students, ésam Caen/Cherbourg

Website : berenice-serra.com/workshops/w2p

To post an image on Instagram, leave a comment on TripAdvisor, write a blog post, send a tweet, etc. Our daily lives are now punctuated by the gestures of online publishing. Since the birth of the web, access to the public space is no longer reserved to professionals (journalists, authors, editors, politicians, experts), it has also opened up to amateurs. But, for amateurs, publication becomes a condition of existence. For a person to exist in the digital space, he must have a profile on Facebook, Twitter, LinkedIn or any other platform that identifies him and makes him visible. For a restaurant to exist, it must be on TripAdvisor or Google Maps, while taking the risk of receiving negative comments and gradually losing its customers until it disappears. Since the birth of web 2.0, publishing is no longer only about producing and organizing content, but also about producing reality itself, acting on the world. In this workshop, we will discuss the mechanisms that drive us to publish on the web as well as the dynamics that confront online and print publishing in their relationship to the world. We will use the W2P technique to produce a collective edition. Each student will be in charge of a chapter. The general idea is to produce an edition visible online and printable from a browser with which we will explore the tensions that separate or bring together online and print publications. The topics covered will be broad: online identity, the question of censorship, fakenews, image reporting, etc.








2020 - Écologies de l'édition with Céline Duval and Thierry Weyd
DNSEP (Master) Design Éditions, ésam Caen/Cherbourg

In the current climate of collective awareness of our changing health, social and ecological on the evolution of our sanitary, social and ecological conditions - propelled by the Covid-19 crisis - the economic point of view of the maintenance of established structures (publishing houses, bookshops, printers, etc.) is at the center of public and political debates concerning the book chain. The urgency to support these structures is undeniable, in the concern of a continuity with the economic model in place, but other subjects appear to us at the same time as equally necessary and imperative. Indeed, since March 2020, we have witnessed unprecedented efforts and inventiveness on the part of the actors in the editorial chain:

publishers - through the free availability of works through digital channels (which has been the field of struggle of the Open Access movement for many years)

designers and artists - by the creation of online tools of computer-assisted production based on web languages and consequently compatible with any available computer equipment that can connect to the Internet (Electric Zine Maker) without forgetting the initiatives of collective creation (#confinementart #confinage.galerie #confiney.fanzine, etc.)

booksellers - by reorganizing distribution systems into points of withdrawal in order to limit postal shipments and vehicle deliveries

distributors - by organizing collective projects that allow the pooling of means of expression during the quarantine period (Quaranzine)

readers - by making the works of our individual libraries available in solidarity so that the work of research can continue (#BiblioSolidaire).

We then propose to take advantage of the history that was written during this period of confinement to question the functioning of the editorial chain: its rhythm, its audiences, its supports, the part of the political, etc. while inscribing our answers and our actions in a thought necessarily centered on the imperative ecological and societal questions of our time.








2020 - Impressions Multiples #9 (online edition) with Thierry Weyd and Céline Duval
DNSEP (Master) Design Éditions, ésam Caen/Cherbourg

Website : impressions-multiples.org

Contemporary publishing fair - Multiples & artists' prints, graphic & typographic essays, electronic & sound editions, micro-editions. IMPRESSIONS MULTIPLES is an opportunity to discover a rare and singular landscape of contemporary publishing, composed of forms and practices from the world of art, graphic design, typography, illustration, magazines, fanzines, poetry, literature, design, sound creation, audiovisual and digital publishing.








2020 - Research on silk screen printing conductive ink with Simon Grépinet
Open to all students, ésam Caen/Cherbourg

During this workshop we will learn how to use traditional screen printing technique with a homemade conductive ink. With that technique you will be able to apply a touch sensor circuit on various types of paper. You will create paper creative projects which incorporate a light or a sound emitting system.








2020 + 2021 - #1lib1ref, Wikipédia with Pierre Aubert
Open to all students, ésam Caen/Cherbourg

The participation of the students in the #1lib1ref day, allows us to explore the functioning of a "wiki" type platform based on a collaborative publishing model specific to the digital world: open publication. During this day, which will take place at the library, we will review the history of such an encyclopedic model, the understanding and functioning of the sources that validate the articles, we will learn how to use the platform and then, we will approach a small technical point on the semantic notation systems of text. Throughout the day, we will work on existing pages or missing pages to create on the platform.








2019 - Impressions Multiples #8 with Thierry Weyd and Céline Duval
DNSEP (Master) Design Éditions, ésam Caen/Cherbourg

Website : impressions-multiples.org

Contemporary publishing fair - Multiples & artists' prints, graphic & typographic essays, electronic & sound editions, micro-editions. IMPRESSIONS MULTIPLES is an opportunity to discover a rare and singular landscape of contemporary publishing, composed of forms and practices from the world of art, graphic design, typography, illustration, magazines, fanzines, poetry, literature, design, sound creation, audiovisual and digital publishing.